Tag Archive for 'demonstration'

Humanizing Example: Demonstration

A marketing exec, making a point about enduring the unpleasantness of change for a better outcome, pounded on a flat piece of metal to demonstrate the violent work that has to be done in metal working. Then she pulled out a beautiful, handcrafted metal box to show what the end result can be after you invest all that hard work.

Published on Friday January 9, 2009 in Hook Examples and Hook-Humor-Humanize. 0 Comments Tags: .